English Grammar - A University Course

English Grammar - A University Course:This comprehensive and up-to-date descriptive grammar is a complete course for first degree and postgraduate students of English, especially those whose native language is not English. It is also used as a reference book providing the linguistic basis for courses and projects on translation, contrastive linguistics, stylistics, reading and discourse studies. Grammatical usage is illustrated with authentic texts from a wide range of sources, both spoken and written. This new edition has been thoroughly rewritten and redesigned with many new texts and examples of language in use.
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CPU Magazine

CPU Magazine:
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The Oxford Guide to English Usage

The Oxford Guide to English Usage:
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The Guru Guide to Marketing

The Guru Guide to Marketing:Compiles the best thinking on modern marketing from the most noted names in the field to help your business and your products stand out from the pack. Offers cutting-edge advice that is objective, thought-provoking and always practical.

• Discusses the newest marketing concepts.
• The Guru name is synonymous with expert, candid advice.
• The Guru format provides an easy reference to a wide range of ideas and practices.

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The Essential Brand Book Over 100 Techniques to Increase Brand Value

The Essential Brand Book Over 100 Techniques to Increase Brand Value:This fully updated paperback edition of "The Essential Brand Book" is a companion resource for anyone involved in brand issues and contains over 100 business models and techniques for building brand value. The book is divided into four key areas: brand communication, brand definition, brand equity, and brand strategy, and describes techniques with appropriate case studies.
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Robust Range Image Registration

Robust Range Image Registration:
This book addresses the range image registration problem for automatic 3D model construction. The focus is on obtaining highly precise alignments between different view pairs of the same object to avoid 3D model distortions; in contrast to most prior work, the view pairs may exhibit relatively little overlap and need not be prealigned. To this end, a novel effective evaluation metric for registration, the Surface Interpenetration Measure (SIM) is defined. This measure quantifies the interleaving of two surfaces as their alignment is refined, putting the qualitative evaluation of "splotchiness," often used in reference to renderings of the aligned surfaces, onto a solid mathematical footing. The SIM is shown to be superior to mean squared error (i.e. more sensitive to fine scale changes) in controlling the final stages of the alignment process. The authors go on to combine the SIM with Genetic Algorithms (GAs) to develop a robust approach for range image registration. The results confirm that this technique achieves precise surface registration with no need for prealignment, as opposed to methods based on the Iterative Closest Point (ICP) algorithm, the most popular to date. Thorough experimental results including an extensive comparative study are presented and enhanced GA-based approaches to improve the registration still further are proposed. The authors also develop a global multi view registration technique using the GA-based approach. The results show considerable promise in terms of accuracy for 3D modeling.
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Risk Management & Value Creation in Financial Institutions

Risk Management & Value Creation in Financial Institutions:Risk Management and Value Creation in Financial Institutions explores a variety of methods that can be utilized to create economic value at financial institutions. This invaluable resource shows how banks can use risk management to create value for shareholders, addresses the advantages of risk-adjusted return on capital (RAROC) measures, and develops the foundations for a model to identify comparative advantages that emerge as a result of risk-management decisions. It is the only book needed for banking executives interested in the relationship between risk management and value creation.
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Quantum Mechanics A Modern Development

Quantum Mechanics A Modern Development:
Although there are many textbooks that deal with the formal apparatus of quantum mechanics (QM) and its application to standard problems, none take into account the developments in the foundations of the subject which have taken place in the last few decades. There are specialized treatises on various aspects of the foundations of QM, but none that integrate those topics with the standard material. This book aims to remove that unfortunate dichotomy, which has divorced the practical aspects of the subject from the interpretation and broader implications of the theory. The book is intended primarily as a graduate level textbook, but it will also be of interest to physicists and philosophers who study the foundations of QM. Parts of it could be used by senior undergraduates too.
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Presenting to Win The Art of Telling Your Story

Presenting to Win The Art of Telling Your Story:Jerry Weissman shows you how to transform your presentations from dry recitals of facts into compelling stories with a laser-sharp focus on what matters most: what's in it for the audience.These techniques have proven themselves with billions of dollars on the line. Thousands of Weissman's elite clients have already mastered them. Now it's your turn!

• Techniques proven in hundreds of IPO road shows How you can convince even the world's toughest audiences
• What you must do to tell your story Focus before flow: Identifying your real goals and message
• The power of the WIIFY: What's In It For You Staying focused on what your audience really cares about
• Capture your audience in 90 seconds ... and never let go! Opening gambits and compelling linkages
• The practical mechanics of effective presentations Making the most of bullets, graphics, charts, and special effects
• From brainstorming through delivery Crafting the Power Presentation, one step at a time.

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Ontologies A Silver Bullet for Knowledge Management & Electronic Commerce

Ontologies A Silver Bullet for Knowledge Management & Electronic Commerce:

Ontologies have been developed and investigated for some time in artificial intelligence to facilitate knowledge sharing and reuse. More recently, the notion of ontologies has attracted attention from fields such as databases, intelligent information integration, cooperative information systems, information retrieval, electronic commerce, enterprise application integration, and knowledge management. This broadened interest in ontologies is based on the feature that they provide a machine-processable semantics of information sources that can be communicated among agents as well as between software artifacts and humans. This feature makes ontologies the backbone technology of the next web generation, i.e., the Semantic Web. Ontologies are currently applied in areas such as knowledge management in large company-wide networks and call centers, and in B2C, B2G, and B2B electronic commerce. In a nutshell, ontologies enable effective and efficient access to heterogeneous and distributed information sources. Given the increasing amount of information available online, this kind of support is becoming more important day by day. The author systematically introduces the notion of ontologies to the non-expert reader and demonstrates in detail how to apply this conceptual framework for improved intranet retrieval of corporate information and knowledge and for enhanced Internet-based electronic commerce. He also describes ontology languages (XML, RDF, and OWL) and ontology tools, and the application of ontologies. In addition to structural improvements, the second edition covers recent developments relating to the Semantic Web, and emerging web-based standard languages.
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Inside the Security Mind Making the Tough Decisions

Inside the Security Mind Making the Tough Decisions:
In Inside the Security Mind Making the Tough Decisions, security expert Kevin Day teaches you how to approach information security the way the top gurus do as an art, rather than a collection of technologies. By applying this discipline, your solutions will be more secure and less burdensome in time, expense, and effort. The first part of the book explains the practice of breaking security decisions down into a set of simple rules. These rules may then be applied to make solid security decisions in almost any environment. In the second part, Day uses a series of practical examples to illustrate exactly how the discipline works in practice.
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How To Think Like The Worlds Greatest High tech Titans

How To Think Like The Worlds Greatest High tech Titans:
Inviting readers on an unprecedented journey into the minds of twenty-four of the most creative, trailblazing minds of this or any era, journalist Erika Brown demonstrates how the world of high technology--more than any other industry--has taken a commanding lead in revolutionizing the way companies think about management, business strategies, markets, and customers. This debut volume in The Leader's Edge Series delivers the inside scoop on exactly how titans like Bill Gates, William Hewlett, and Steve Jobs discovered and mastered new markets in record time, how they managed growth and setbacks, how they exploited competitors' flaws, and much more. Best of all, Brown provides practical instructions on how readers can incorporate these strategies in their own business situations.
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Foreign Direct Investment Theory Evidence & Practice

Foreign Direct Investment Theory Evidence & Practice:
In Foreign Direct Investment, Imad A. Moosa presents a survey of the vast body of literature and ideas relating to foreign direct investment that will be invaluable as a reference work for all these groups. He provides concise definition and analysis of the theories behind foreign direct investment, and considers factors affecting its implementation. The impact of foreign direct investment on economic development, host countries and the growth of multinationals, together with methods for evaluating foreign direct investment projects are discussed.
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Everybody Wins The Story & Lessons Behind REMAX

Everybody Wins The Story & Lessons Behind REMAX:

RE/MAX was founded over 30 years ago in Denver, Colorado, based upon a revolutionary idea for a new system of selling real estate. Since then, RE/MAX has experienced over 380 straight months of explosive growth. In Everybody Wins, authors Phil Harkins and Keith Hollihan reveal how RE/MAX has achieved such phenomenal success by examining the company's strategy, culture, and leadership. Harkins -- with the full cooperation of RE/MAX -- led a research team that closely studied RE/MAX as well as comparable fast-growing companies. The team observed critical meetings, attended conventions, dug through historical archives, and conducted extensive interviews with more than 50 key RE/MAX leaders. The outcome is an insightful and engaging account of one of the world's most successful companies.

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Essential Grammar In Use Supplementary Exercises

Essential Grammar In Use Supplementary Exercises:
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Enterprise Sales & Operations Planning

Enterprise Sales & Operations Planning:

This book masterfully explains both the fundamentals and the intricacies for properly and completely implementing sales and operations planning.

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Economic & Financial Analysis for Engineering & Project Management

Economic & Financial Analysis for Engineering & Project Management:

Economic and Financial Analysis for Engineering and Project Management is for engineers and others who must analyze the financial and economic ramifications of producing and sustaining capital projects. Unlike other books in the field, it offers straightforward and lucid explanations of all main formulas needed to carry out financial analyses. The math is kept simple and is fully explained, making the book accessible to non-technical personnel. Numerous sample problems are provided, and can be worked on standard spreadsheet programs, as well as using interest rate tables. The book shows how to link quantitative data to management decisions and to standard reporting forms and has been designed for practicing engineers and students alike.Economic and Financial Analysis for Engineering and Project Management is a "must have" for graduate students in engineering management departments; graduate and undergraduates taking courses in project management, engineering economics, and engineering finance. Practicing engineers will find this book THE handy reference for any project involving financial analyses.

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Critical Thinking Tools

Critical Thinking Tools:
Addresses all three key components of thinking: analysis, evaluation and re-thinking. Gives you the practical critical thinking skills you need to take control of your life, help you cope with virtually any situation--and be more successful in pursuing your ultimate dreams and values.
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Comprehensive Intellectual Capital Management Step by Step

Comprehensive Intellectual Capital Management Step by Step:
Learn the fundamentals, practices and models of intellectual capital management with this essential resource. Providing a business-oriented, critical review of the definitions, practices, tools and models that are available today, its approach enables you to understand and retain the cutting-edge issues in the emerging field of intellectual capital management.

• Includes a diagnostic tool that you can use to assess your position on the continuum of intellectual capital management and leverage your competitive advantage
• Provides plenty of real-life examples and case studies, including Dow Chemical and American Skandia
• Offers checklists for steps required for the three main processes of intellectual capital management: knowledge, innovation and intellectual property management . . . and more!

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Cell Membrane The Red Blood Cell as a Model

Cell Membrane The Red Blood Cell as a Model:

"This book fulfills the need to review these results, is a comprehensive and up-to-date source of knowledge in the field and is therefore warmly recommended to all scientists engaged in this field." (Advances in Food Sciences, Vol. 26, No. 4, 2004) "Due to its readability, uniformity in style throughout and the avoidance of the patchwork character of most mult-author monographs, "Cell Membrane" is highly recommended to every researcher in a laboratory handling erythrocytes." (Hamostaseologie)

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The Handbook of Good English

The Handbook of Good English:
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The Great Preposition Mystery by Lin Lougheed

The Great Preposition Mystery by Lin Lougheed:

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PC World

PC World:
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Mastering Autodesk

Mastering Autodesk:
Transform flat drawings and concepts into impressive 3D visualizations that will amaze your clients with the comprehensive instruction you'll find in Mastering Autodesk VIZ 2007. Written by VIZ experts, this book shows you how to get the most out of the latest version of Autodesk's powerful 3D design, modeling, and animation tool with an in-depth, tutorial-based approach grounded in real-world examples. This new edition has been fully updated and revised to cover all of Autodesk VIZ 2007's new features asset tracking, revamped Xrefs, an updated interface, and the improved rendering and editing tools—and it's packed with professional techniques you can apply immediately to your own work for striking results. Whether you're new to VIZ or simply want to master the latest features, this book offers the clear explanations and step-by-step instructions you need to create, animate, and render realistic architectural visualizations with VIZ 2007.
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Managing Exports

Managing Exports:
It goes without saying that the defining feature of any international transaction is that the buyer and seller are located in different countries. And yet it is precisely this phenomenon that exporters fail to fully appreciate, thereby needlessly hampering and complicating their business. Managing Exports: Navigating the Complex Rules, Controls, Barriers, and Laws meticulously examines every dimension of international trade, delivering a reader-friendly, comprehensive survey of the global regulations and entities that drive the international marketplace.Exporters confront a myriad of procedural complications. Even neighboring trading partners with similar cultures, such as the United States and Canada, have different regulations, authorities, national holidays, and procedures for settling disputes. More often trading partners must negotiate different languages, longer transportation to accommodate greater distances, different electric power formats, exclusive use of metrics, significant differences in times and seasons, and entirely different social and economic cultures. These contrasts, however, need not render international trade unprofitable. Managing Exports analyzes all of these challenges, instructing exporters on how to expand international sales, automate export administration, reduce costs, streamline operations, and manage the entire export function. Among other functions, this book:

• Provides practical, easy-to-implement advice on how to comply with the latest rules and regulations
• Shows how to circumvent trade barriers in foreign countries
• Offers insights into reducing export risk exposures
• Develops linkages among export-related departments
• Provides practical recommendations to ensure compliance with U.S. and foreign regulations

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Ins and Outs of Prepositions

Ins and Outs of Prepositions:

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Hacking Gmail

Hacking Gmail:
The first book to unlock the true power behind Gmail, Hacking Gmail will immediately appeal to Google and Gmail fans This is serious, down-and-dirty, under-the-hood, code-level hacking that will have readers eliminating the default settings, customizing appearance, disabling advertising, and taking control over their Gmail accounts Covers turning Gmail into an online hard drive for backing up files, using it as a blogging tool, and even creating customized Gmail tools and hacks Shows readers how to check their Gmail without visiting the site; use Gmail APIs in Perl, Python, PHP, and other languages, or create their own; and maximize Gmail as a host for message boards, photo galleries, even a blog --This text refers to the Digital edition.
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Fracture Mechanics

Fracture Mechanics:

Fracture Mechanics is a graduate level text/professional reference that describes the analytical methods used to derive stress and strain functions related to fracture mechanics. The focus of the book will be on modeling and problem solving as tools to be used in interpreting the meaning of a mathematical solution for a particular engineering problem or situation. Once this is accomplished, the reader should be able to think mathematically, foresee metallurgically the significance of microstructural parameters on properties, analyze the mechanical behavior of materials, and recognize realistically how dangerous a crack is in a stressed structure, which may fail catastrophically. This book differs from others in that the subject matter is organized around the modeling and predicating approaches that are used to explain the detrimental effects of crack growth events. Thus, this book will take a more practical approach and make it especially useful as a basic reference for professional engineers.

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Coaching Made Easy

Coaching Made Easy:
Have you ever wanted to make change happen more easily? Do you want to harness the power of coaching? Is so, help is at hand, as the simple three-step process in this book can help anyone become an effective coach.
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Business Without Borders

Business Without Borders:

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