The Guru Guide to Marketing
The Guru Guide to Marketing:Compiles the best thinking on modern marketing from the most noted names in the field to help your business and your products stand out from the pack. Offers cutting-edge advice that is objective, thought-provoking and always practical.
- Discusses the newest marketing concepts.
- The Guru name is synonymous with expert, candid advice.
- The Guru format provides an easy reference to a wide range of ideas and practices.
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