Presenting to Win The Art of Telling Your Story

Presenting to Win The Art of Telling Your Story:Jerry Weissman shows you how to transform your presentations from dry recitals of facts into compelling stories with a laser-sharp focus on what matters most: what's in it for the audience.These techniques have proven themselves with billions of dollars on the line. Thousands of Weissman's elite clients have already mastered them. Now it's your turn!

• Techniques proven in hundreds of IPO road shows How you can convince even the world's toughest audiences
• What you must do to tell your story Focus before flow: Identifying your real goals and message
• The power of the WIIFY: What's In It For You Staying focused on what your audience really cares about
• Capture your audience in 90 seconds ... and never let go! Opening gambits and compelling linkages
• The practical mechanics of effective presentations Making the most of bullets, graphics, charts, and special effects
• From brainstorming through delivery Crafting the Power Presentation, one step at a time.

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