The Complete E -Commerce Book

The Complete E -Commerce Book:
Using this book as a tutorial and reference, you'll learn how to:

• Create a custom business model for success.
• Select the software, hardware and hosting service that will best meet your needs.
• Master outsourcing, building traffic, order processing, and fulfillment.
• Choose the type of site that will fit your needs, with real-world examples of what to do—and what not to do.
• Choose the right vendors and consultants to get he job done—and learn how to manage their work effectively.
• Build a web site that stands out from the rest.
• Keep your customers happy with easy access, prompt delivery, good customer service, and continuous enhancement of site quality and content.

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