Building Your Business with Google For Dummies

Building Your Business with Google For Dummies:
This book is about Google as a business partner. Google’s business services (especially the AdWords advertising program and the AdSense publishing program) are now getting as much attention as the search engine did during Google’s early years. The business services are bound closely to the search engine; they can’t be approached as an isolated set of tools. Building your
business with Google involves knowing how Google constructs its index, improving your site’s visibility on search results pages, and hooking into Google’s advertising programs as an advertiser, a publishing partner, or both. (Google also offers other business tools based on peripheral search technologies and products.)
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