OReilly Google Advertising Tools Cashing in with AdSense, AdWords
OReilly Google Advertising Tools Cashing in with AdSense, AdWords:
This book has specific and detailed sections on:
- Turning your web site into a profit center with AdSense
- Making sense of AdSense metrics
- Driving traffic to your site
- Optimizing sites for search engine placement
- Working with AdWords campaigns, auctions, and reports
- Managing campaigns dynamically using the AdWords APIs
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