English Grammar - A University Course

English Grammar - A University Course:This comprehensive and up-to-date descriptive grammar is a complete course for first degree and postgraduate students of English, especially those whose native language is not English. It is also used as a reference book providing the linguistic basis for courses and projects on translation, contrastive linguistics, stylistics, reading and discourse studies. Grammatical usage is illustrated with authentic texts from a wide range of sources, both spoken and written. This new edition has been thoroughly rewritten and redesigned with many new texts and examples of language in use.
Download

CPU Magazine

CPU Magazine:
Download

The Oxford Guide to English Usage

The Oxford Guide to English Usage:
Download

The Guru Guide to Marketing

The Guru Guide to Marketing:Compiles the best thinking on modern marketing from the most noted names in the field to help your business and your products stand out from the pack. Offers cutting-edge advice that is objective, thought-provoking and always practical.

• Discusses the newest marketing concepts.
• The Guru name is synonymous with expert, candid advice.
• The Guru format provides an easy reference to a wide range of ideas and practices.

dOWNLOAD

The Essential Brand Book Over 100 Techniques to Increase Brand Value

The Essential Brand Book Over 100 Techniques to Increase Brand Value:This fully updated paperback edition of "The Essential Brand Book" is a companion resource for anyone involved in brand issues and contains over 100 business models and techniques for building brand value. The book is divided into four key areas: brand communication, brand definition, brand equity, and brand strategy, and describes techniques with appropriate case studies.
dOWNLOAD

Robust Range Image Registration

Robust Range Image Registration:
This book addresses the range image registration problem for automatic 3D model construction. The focus is on obtaining highly precise alignments between different view pairs of the same object to avoid 3D model distortions; in contrast to most prior work, the view pairs may exhibit relatively little overlap and need not be prealigned. To this end, a novel effective evaluation metric for registration, the Surface Interpenetration Measure (SIM) is defined. This measure quantifies the interleaving of two surfaces as their alignment is refined, putting the qualitative evaluation of "splotchiness," often used in reference to renderings of the aligned surfaces, onto a solid mathematical footing. The SIM is shown to be superior to mean squared error (i.e. more sensitive to fine scale changes) in controlling the final stages of the alignment process. The authors go on to combine the SIM with Genetic Algorithms (GAs) to develop a robust approach for range image registration. The results confirm that this technique achieves precise surface registration with no need for prealignment, as opposed to methods based on the Iterative Closest Point (ICP) algorithm, the most popular to date. Thorough experimental results including an extensive comparative study are presented and enhanced GA-based approaches to improve the registration still further are proposed. The authors also develop a global multi view registration technique using the GA-based approach. The results show considerable promise in terms of accuracy for 3D modeling.
dOWNLOAD>

Risk Management & Value Creation in Financial Institutions

Risk Management & Value Creation in Financial Institutions:Risk Management and Value Creation in Financial Institutions explores a variety of methods that can be utilized to create economic value at financial institutions. This invaluable resource shows how banks can use risk management to create value for shareholders, addresses the advantages of risk-adjusted return on capital (RAROC) measures, and develops the foundations for a model to identify comparative advantages that emerge as a result of risk-management decisions. It is the only book needed for banking executives interested in the relationship between risk management and value creation.
Download

Quantum Mechanics A Modern Development

Quantum Mechanics A Modern Development:
Although there are many textbooks that deal with the formal apparatus of quantum mechanics (QM) and its application to standard problems, none take into account the developments in the foundations of the subject which have taken place in the last few decades. There are specialized treatises on various aspects of the foundations of QM, but none that integrate those topics with the standard material. This book aims to remove that unfortunate dichotomy, which has divorced the practical aspects of the subject from the interpretation and broader implications of the theory. The book is intended primarily as a graduate level textbook, but it will also be of interest to physicists and philosophers who study the foundations of QM. Parts of it could be used by senior undergraduates too.
Download

Presenting to Win The Art of Telling Your Story

Presenting to Win The Art of Telling Your Story:Jerry Weissman shows you how to transform your presentations from dry recitals of facts into compelling stories with a laser-sharp focus on what matters most: what's in it for the audience.These techniques have proven themselves with billions of dollars on the line. Thousands of Weissman's elite clients have already mastered them. Now it's your turn!

• Techniques proven in hundreds of IPO road shows How you can convince even the world's toughest audiences
• What you must do to tell your story Focus before flow: Identifying your real goals and message
• The power of the WIIFY: What's In It For You Staying focused on what your audience really cares about
• Capture your audience in 90 seconds ... and never let go! Opening gambits and compelling linkages
• The practical mechanics of effective presentations Making the most of bullets, graphics, charts, and special effects
• From brainstorming through delivery Crafting the Power Presentation, one step at a time.

Download

Ontologies A Silver Bullet for Knowledge Management & Electronic Commerce

Ontologies A Silver Bullet for Knowledge Management & Electronic Commerce:

Ontologies have been developed and investigated for some time in artificial intelligence to facilitate knowledge sharing and reuse. More recently, the notion of ontologies has attracted attention from fields such as databases, intelligent information integration, cooperative information systems, information retrieval, electronic commerce, enterprise application integration, and knowledge management. This broadened interest in ontologies is based on the feature that they provide a machine-processable semantics of information sources that can be communicated among agents as well as between software artifacts and humans. This feature makes ontologies the backbone technology of the next web generation, i.e., the Semantic Web. Ontologies are currently applied in areas such as knowledge management in large company-wide networks and call centers, and in B2C, B2G, and B2B electronic commerce. In a nutshell, ontologies enable effective and efficient access to heterogeneous and distributed information sources. Given the increasing amount of information available online, this kind of support is becoming more important day by day. The author systematically introduces the notion of ontologies to the non-expert reader and demonstrates in detail how to apply this conceptual framework for improved intranet retrieval of corporate information and knowledge and for enhanced Internet-based electronic commerce. He also describes ontology languages (XML, RDF, and OWL) and ontology tools, and the application of ontologies. In addition to structural improvements, the second edition covers recent developments relating to the Semantic Web, and emerging web-based standard languages.
Download